With the influx of course creators and coaches all trying to sell their courses, it's never been more important to have a clear brand voice that sets you apart from the crowd. If you're struggling to get yourself seen and heard - it might be time for a brand voice...
Building a Strong Personal Brand as a Course Creator or Coach
by Tanya | Brand Voice
The Importance of a Personal Brand for Course Creators and Coaches As a course creator or coach, it's essential to have a personal brand that establishes your expertise and helps you sell more courses. A personal brand is not just a logo or a website, it's a...
Understanding what your ideal students want
by Tanya | Marketing, Sales Pages
How knowing your Ideal Customer Profile can boost Sales Page Conversions If you're finding that your sales pages just aren't converting to actual signups for your courses - your sales page might be the problem. There's lots of factors that go into what makes a...
Don’t make these 5 storytelling mistakes
by Tanya | storytelling
Are these storytelling mistakes letting your education brand down? Marketers have used story to sell for centuries – from miracle cleaners that will make your house spotless to hair-regrowth formulas that make you irresistible - the ability to see yourself in the...
Why is storytelling for education marketing so powerful?
by Tanya | Content Planning, Copywriting, Marketing, storytelling
So, why is storytelling so powerful for marketing education brands? Education is a competitive marketplace. With so many options for face-to-face and online courses - how do your customers choose? Traditionally, people would study at the closest institute or the...
How much does it cost to start a business? Part 2
by Tanya | Business, Business Tips, Marketing
In part one of my ultimate guide, I outlined several of the marketing costs for a start-up business. These included a business plan, a marketing plan, branding and tone of voice, and website development. In this second part, I’ll outline further costs...
Welcome to the blog!
I’m Tanya Abdul Jalil – Brand Voice Coach and Brand Strategist. This blog has a bit of everything – from fresh advice on creating your personal brand for Course Creators to a virtual old filing cabinet of bits I can’t bear to throw away. Have a dig around – explore some of the blogs and let me know what you think!
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