Free 15 Minute consultation

Ever wish you had an instruction manual for marketing your personal brand?

 

A Brand Wayfinder Brand Strategy guide is a comprehensive plan that helps you define your brand’s purpose, values, and mission. It helps you develop a consistent brand voice and visual identity, and shows you how to stand out in a crowded market. Think of it as a roadmap for your brand’s success.

Your Brand Wayfinder is the guiding light – your North Star that shines the way to your business success. It’s not just a brand voice or strategy guide, but a comprehensive plan for achieving your business goals – all while showing up as yourself.

You’re here to make a difference – and you can’t do that if no one knows who you are and what you do. Your Brand Wayfinder gives you the confidence, words and support to create a place where you can do your best work and shine your light brightly on the world.

You’re in the right place if you’re ready to build a memorable personal education brand that positions you as the expert your students need to learn from.

Let's chat!
More about me
Tanya Abdul Jalil Hayzel Media Education Copywriter
Brand Strategy Coach

Grab your FREE Expertise Meets Passion workbook

How can I get a Brand Wayfinder?

Three ways you can get a Brand Wayfinder

Creating your personal brand isn't a one size fits all process - that's why I've created three options to help you choose the best pathway for you.

Brand Wayfinder VIP

Want someone to take all your ideas and inspiration and help you shape them into something amazing? 

Your Brand Wayfinder includes your brand personality, tone of voice, messaging, language you use, writing guidelines, and examples of your voice in action.  You'll also get ideas for content, stories and launching to get your new brand voice out into the world. 

Learn more

Brand Wayfinder Coaching 

A ten-week exploration of what makes your personal brand uniquely 'you'. 

The Brand Wayfinder Coaching program covers four mini journeys as we dive deep into the heart of your brand - and emerge with treasures you can apply to your business -  your Brand Wayfinder, About me page, bios, brand stories, PR/Media kit and a plan of action to get visible and share your expertise with the world.

Learn more

DIY with coaching support

Going the DIY path for your branding can be lonely.  If you need someone to give you feedback, support, and a dose of accountability when you need it - without the ties of a bigger program - DIY with coaching support is the perfect mix.

Choose from a one-off session or a pack of 3 or 6 sessions that can be customised to your needs.

Learn more
Ready to get the support of a professional brand strategist?

Education and Training Brand Strategy

You want stories and content that sounds so uniquely YOU that your ideal students instantly want to be part of your story too.

Brand Voice and Story

Bring your brand to life with your unique story and messages that show who you are and what you offer.

Learn more

Brand Content and Strategy

Get clear on how, when and why you share your content and brand with your audience.

Learn more

Brand Amplifiers

Get your brand out in the world with SEO copy, content and curriculum.

Learn more
learn more about my work

Looking for a community of support as you grow your brand?

Growing your business can be a lonely road – that’s why I’ve launched the Brand Wayfinders Facebook Group. It’s a safe space to share, learn and connect with like-minded personal brands as you grow. 

Join the Brand Wayfinders
about Tanya 

Isn’t it time you had a brand you love?

Welcome!  I’m Tanya, the founder and Creative Director here at Hayzel Media.

With almost 20 years in the education and training industry, I know my AQF’s, ACARA’s and ASQA’s like my ABC’s.

Thanks to my work as an SEO copywriter  – I also know what works to sell courses and build expert profiles for educators and organisations.

I spend my days helping education brands find their unique brand story and content ideas that will help them make an impact through their courses.

Want to know how I can help you step into your expert educator brand?

Let's chat - Book a call
Tanya Abdul Jalil Hayzel Media Education Copywriter

Ready to turn your ideas into an expert brand for your courses?

Building a brand is more than just a logo and course creation. It’s embedded in everything you do in your work.

The branding strategy process takes you to step-by- step from unknown trainer to expert voice and go-to course provider for your industry.

Ready to get started?

Step 1

Discovery

We have a chat about your brand – who you are, what you offer, who you love to work with and what you need help with to grow your brand.

Step 2

Design & Development

Develop your unique brand voice, stories, content and website copy to establish your expert voice and get your brand found.

Step 3

Launch & Delivery

Press publish and launch your fresh new branding out into the world.  Enjoy the newfound confidence of a brand that looks, feels and sounds just like you.

Just a few of the clients I've worked with...

Happy customers? Yes please!

Here’s what people are saying about working with Tanya

Tanya provided exceptional keyword research for my client who had specific local SEO needs. She was easy to deal with in the lead-up to being engaged, an excellent communicator, and she provided me with excellent guidance when needed.  And the cherry on top was her very reasonable fee. I’d use her services again in a heartbeat.

Kate Crocker

Copywriter, Kate Crocker Copywriter

It was great working with Tanya at Hayzel Media and we would highly recommend them for your next project. We are very happy with the copy and content that has been produced. Hayzel Media is very professionally run and the quality of the work is excellent.

Children's Rights Queensland

I approached Tanya to help me get some blogs written that had been on my to-do list for too long. She was easy to work with and professional at all times. The best thing was the great quality of her work and attention to detail she has. She really understood what I wanted to achieve and exceeded my expectations with the content she put together. It’s saved me so much time! Thank you Tanya!

Jessica Osborn

Founder, Jessica Osborn Marketing and Business Coach

I had an amazing Zoom session with Tanya this morning. Very impressed with Tanya’s ability to show me clear steps in how to avoid being overwhelmed by content ideas and scheduling. She was able to guide me how to be more strategic in my approach and leverage off my existing offerings rather than reinventing the wheel each time. Tanya made what initially seemed like a daunting task for me, very easy and showed me how to work smart not hard. I’m excited to implement her suggestions and definitely recommend Tanya’s services to anyone seeking to improve their business. Thanks a million!!.

Amanda Coppa

Cosmic Codes

I had an amazing Zoom session with Tanya this morning. Very impressed with Tanya’s ability to show me clear steps in how to avoid being overwhelmed by content ideas and scheduling. She was able to guide me how to be more strategic in my approach and leverage off my existing offerings rather than reinventing the wheel each time. Tanya made what initially seemed like a daunting task for me, very easy and showed me how to work smart not hard. I’m excited to implement her suggestions and definitely recommend Tanya’s services to anyone seeking to improve their business. Thanks a million!!.

Miranda Dalwood

Owner, Bookkeeping with Heart

I just came off my first call with Tanya. She is just brilliant at overall content strategy as well as drilling down to the nitty gritty. She’s recommended some changes to me which range from simple and easy, to more complicated and time-consuming but with long lasting results. I’m excited to start scheduling posts for the very first time instead of lurching from blog post to blog post! I’m definitely keen to work with Tanya on a regular basis to keep me topped up with ideas!

Georgina Bowden

Coach and Business Mentor, Georgina Bowden Coaching

I had an amazing Zoom session with Tanya this morning. Very impressed with Tanya’s ability to show me clear steps in how to avoid being overwhelmed by content ideas and scheduling. She was able to guide me how to be more strategic in my approach and leverage off my existing offerings rather than reinventing the wheel each time. Tanya made what initially seemed like a daunting task for me, very easy and showed me how to work smart not hard. I’m excited to implement her suggestions and definitely recommend Tanya’s services to anyone seeking to improve their business. Thanks a million!!.

Melissa Dickfos

Creative Director, Regional Roar Marketing

Brand Wayfinder Coaching

Next Intake Starts 2 October 
Limited places available

 

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Ready to get visible? Let's chat