Brand Strategy for Coaches and Course Creators
Introducing The Brand Wayfinder
Discover your unique Brand Voice and Strategy
WANT TO KNOW THE SECRET OF STANDOUT BRANDS? IT’S ALL IN THEIR BRAND VOICE
Brand voice is the secret sauce for attracting more of the students you love to teach.
Your brand voice is the ultimate guide to everything you do and say as a brand.
It helps you know what to say, how to say it and how to present it so that it always looks, feels and sounds like you. When you find your brand voice, content creation, courses and social media all become easy.
Ready to stop wondering what to write and find your brand voice?
Let’s go.
Your Brand Voice Guide and Brand Strategy are the foundations of all your marketing – getting them right is essential for clear, consistent messaging that connects with your ideal students.
A clear and consistent brand voice can help to establish you as a professional and authoritative figure in your field, which can increase your credibility and attract more clients.
A well-crafted brand voice guide can help set your business apart from competitors. By clearly identifying your unique value proposition and target market, you can create messaging that resonates with your audience, which can increase conversions and sales.
A brand voice guide can also serve as a roadmap for creating new content. By outlining the tone, language, and messaging that should be used, it can make the content creation process more efficient, and ensure that all of your content aligns with your overall brand strategy.
What do you get with your Brand Wayfinder Voice Guide?
A Brand Voice Guide
A Brand Voice Guide that includes all the essential details anyone needs to be able to write like you – your brand personality, tone of voice, messaging, language you use, writing guidelines, and examples of your voice in action.
Storytelling and Content Ideas
Your Brand Voice Guide comes with a detailed launch guide, templates, and suggestions for launching your new brand out into the world.
Video Walkthroughs
All Brand Voice Guides include video walkthroughs, explaining each part of the guide, how to use it and tips for writing.
Storytelling and Content Ideas
Your Brand Voice Guide comes with customised storytelling and content ideas to establish your position as an expert in your industry and build your brand authority.
Brand Voice and Strategy can help you get found
Are your courses getting lost in the crowd?
These days, everyone seems to have a course – so what makes yours different? It’s YOU. And your dream students are out there, waiting to be transformed by your courses, if only they could find you!
Having a clear Brand Voice helps your students find you, connect with your messages and know that you’re the best teacher for them.
What’s the process?
01.
Make an enquiry through the Contact Page, or jump in and book a call to chat. We’ll go over your brand and goals to work out the best options for your Brand Voice Guide.
02.
Once you’ve booked and paid for your Brand Voice Guide, you’ll fill out the Briefing form and book a time to start workshopping your Brand Voice.
In the Workshops, we’ll cover your brand personality, audience, tone of voice, messaging and nail down your USP and Vision and Mission statements.
03.
After the workshop, I’ll go away and do some further research on your audience, competitors, SEO needs and strategy and put all the information into your Brand Voice Guide.
You’ll get a draft version of your Brand Voice Guide for feedback and edits.
04.
Once your Brand Guide is ready – I’ll send it through with a video explaining each part of the guide and how to use it. If you want, we can also do a final Zoom call and go over any questions or feedback you have.
Choose one or get the full package
Brand Wayfinder Options
Brand Voice Guide
Your Brand Voice Guide includes –
- USP
- Vision and Mission Statements
- Brand personality
- Tone of voice
- Messaging
- Language usage
- Writing guidelines
- and examples of the brand’s voice in action, such as sample copy, taglines, and social media posts.
PLUS – Guided implementation videos to help you (and your team) – make sure everything they write sounds like you.
Packages start from $3457+GST
Brand Voice Guide and Strategy
Brand Voice Guide PLUS a detailed launch plan and marketing strategy for your brand. Includes SEO Keywords, Content Planning and Media Kit.
Packages start from $6787+GST
Brand Audit
A Brand Audit is a perfect first step if you want to DIY your re-brand or Brand Voice but don’t know where to start.
You’ll get a Brand Audit of your current branding strategy, including customer touchpoints, consistency, brand messaging and positioning, and your digital presence, such as website, social media, and online reputation. Brand Audits may also include SEO, a competitive analysis, customer research, and an evaluation of the current marketing strategy.
All brand audits will include advice and suggestions with opportunities for improving your consistency, engagement, and brand perception.
Brand Audits start from $397+GST
Frequently Asked Questions:
Who does the work when writing my Brand Voice?
Writing your Brand Voice Guide is a collaborative process. We’ll work through your business, goals, marketing, and voice together – then I’ll write it all up and put together the final document. You’ll be involved at each stage and have opportunities to give your feedback to make sure it’s on the right track.
Will you do my logo and brand colours too?
Brand Identity (colours, logos, visual feel) isn’t part of the Brand Voice Guide. If you’ve already got a team with your graphic designer, web designer, copywriter, VA etc, we can work together to create something for your brand.
Why is a brand voice guide important?
A brand voice guide helps to establish a clear and consistent messaging for the brand. It helps to create trust, credibility, and differentiation for the brand in the market. Additionally, it helps to ensure that all communications align with the brand’s overall strategy and goals.
Should I write my own brand voice guide or get an expert?
Whether you should write your own brand voice guide or hire an expert depends on your level of expertise and resources.
If you have a strong understanding of your target audience, your brand’s values and attributes, and the tone and language that best resonates with your audience, you may be able to write your own brand voice guide. Additionally, if you have the time and resources to research and develop the guide, you may be able to do it on your own.
However, hiring an expert in branding and marketing can bring a lot of benefits. An expert will have the knowledge and experience to help you understand your target audience and develop a brand voice that resonates with them. They will also be able to provide you with a fresh perspective and help you identify areas for improvement that you may have overlooked. An expert can also provide you with more in-depth research and analysis, which can be beneficial for a more accurate and effective guide.
Ultimately, the decision should be based on your goals and resources. If you want to ensure that your brand voice guide is of the highest quality and has the best chance of achieving your desired results, it may be worth hiring an expert.
Tanya provided exceptional keyword research for my client who had specific local SEO needs. She was easy to deal with in the lead-up to being engaged, an excellent communicator, and she provided me with excellent guidance when needed. And the cherry on top was her very reasonable fee. I'd use her services again in a heartbeat.
It was great working with Tanya at Hayzel Media and we would highly recommend them for your next project. We are very happy with the copy and content that has been produced. Hayzel Media is very professionally run and the quality of the work is excellent.
I approached Tanya to help me get some blogs written that had been on my to-do list for too long. She was easy to work with and professional at all times. The best thing was the great quality of her work and attention to detail she has. She really understood what I wanted to achieve and exceeded my expectations with the content she put together. It’s saved me so much time! Thank you Tanya!
I had an amazing Zoom session with Tanya this morning. Very impressed with Tanya’s ability to show me clear steps in how to avoid being overwhelmed by content ideas and scheduling. She was able to guide me how to be more strategic in my approach and leverage off my existing offerings rather than reinventing the wheel each time. Tanya made what initially seemed like a daunting task for me, very easy and showed me how to work smart not hard. I’m excited to implement her suggestions and definitely recommend Tanya’s services to anyone seeking to improve their business. Thanks a million!!.
I went to Tanya because I felt my content had little direction and was very haphazard/ad-hoc - the idea of having content planned for months in advance seemed like an impossible task. In 45 mins she provided me with so much relevant and creative content ideas, with a focus on my strengths and the things I love to do. I have so much clarity around my planning now, and feel so in control and inspired! She has a beautiful relaxed manner which made me feel so at ease - thank you Tanya for such a fantastic experience 
I just came off my first call with Tanya. She is just brilliant at overall content strategy as well as drilling down to the nitty gritty. She’s recommended some changes to me which range from simple and easy, to more complicated and time-consuming but with long lasting results. I’m excited to start scheduling posts for the very first time instead of lurching from blog post to blog post! I’m definitely keen to work with Tanya on a regular basis to keep me topped up with ideas!
I had an amazing Zoom session with Tanya this morning. Very impressed with Tanya’s ability to show me clear steps in how to avoid being overwhelmed by content ideas and scheduling. She was able to guide me how to be more strategic in my approach and leverage off my existing offerings rather than reinventing the wheel each time. Tanya made what initially seemed like a daunting task for me, very easy and showed me how to work smart not hard. I’m excited to implement her suggestions and definitely recommend Tanya’s services to anyone seeking to improve their business. Thanks a million!!.