Don’t make these 5 storytelling mistakes
Are these storytelling mistakes letting your education brand down? Marketers have used story to sell for centuries – from miracle cleaners that will make your house spotless to hair-regrowth formulas that make you irresistible - the ability to see yourself in the story is essential to marketing. With the boom of social media and mass marketing – it’s easy to not only share your story, but gain...
Mid-winter blues?
Hayzel Media Newsletter - Beyond the Chalkboard Issue no. 2/21
Why is storytelling for education marketing so powerful?
So, why is storytelling so powerful for marketing education brands? Education is a competitive marketplace. With so many options for face-to-face and online courses - how do your customers choose? Traditionally, people would study at the closest institute or the ones with the best marketing campaigns. Now, with an influx of courses and course providers - every person and their dog are trying...
How much does it cost to start a business? Part 2
In part one of my ultimate guide, I outlined several of the marketing costs for a start-up business. These included a business plan, a marketing plan, branding and tone of voice, and website development. In this second part, I’ll outline further costs involved in starting a business and get you well on your way to planning and budgeting for success. The...
Collecting the windfall – lockdown, lemons and long weekends
Hayzel Media - Beyond the Chalkboard Issue no. 1/21
How much does it cost to start a business?
The ultimate guide to start-up marketing costs So, you’re thinking of going out on your own with an education-based business? You’ve got the skills, the experience and the enthusiasm. And you live for making people’s lives better through education. You can totally imagine your life running an education-based business where you get to make a difference in people’s lives. But you’ve got no...
100 day challenge – Getting started
New Year - new 100-day challenge? Why do a 100-day challenge? Fueled by a desire to finally get things happening, after 2020 gave me the gifts of high-level procrastination and serious FOMO as we watched everyone else smash their goals in lockdown while I juggled remote-schooling, running a business and keeping three kids safe and happy. My 2021 goals aren't huge - just get all the things that...
What jobs can I do from home?
If 2020 gave us a gift, the ability to work from home in our leisurewear is surely up there. If the thought of heading back into the germ-laden world, a hectic daily commute, and squeezing back into your corporate uniform have you searching the job ads for remote roles - we've got your back. Not all work from home jobs are created equal - so before jumping in, consider the type of role you're...
5 little habits that help me work from home more productively
And still get time to put the washing out. In late 2017, I started working from home full time. For anyone who has made the journey from commute/office days/lunch breaks to working for yourself, you’ll know the struggle to actually get anything done. There are dishes to be done, washing to hang out, school committee meetings you get invited to once they know you’re at home. Not...
99 Days of Content Planning Made Simple
Content Planning to end blank pages and get your audience engaged. It seems like we’re always on the countdown – almost Christmas, starting school, Easter, tax time… And while that’s great, because we can measure our successes, and drive our goals forwards, it is also a challenge, because it passes all too soon when you count it. So, people keep telling me how fast this year has gone – and here...
