Understanding what your ideal students want
How knowing your Ideal Customer Profile can boost Sales Page Conversions If you're finding that your sales pages just aren't converting to actual signups for your courses - your sales page...
Don’t make these 5 storytelling mistakes
Are these storytelling mistakes letting your education brand down? Marketers have used story to sell for centuries – from miracle cleaners that will make your house spotless to hair-regrowth...
Why is storytelling for education marketing so powerful?
So, why is storytelling so powerful for marketing education brands? Education is a competitive marketplace. With so many options for face-to-face and online courses - how do your customers choose?...
How much does it cost to start a business? Part 2
In part one of my ultimate guide, I outlined several of the marketing costs for a start-up business. These included a business plan, a marketing plan, branding and tone of voice, and...
How much does it cost to start a business?
The ultimate guide to start-up marketing costs So, you’re thinking of going out on your own with an education-based business? You’ve got the skills, the experience and the enthusiasm. And you live...
What jobs can I do from home?
If 2020 gave us a gift, the ability to work from home in our leisurewear is surely up there. If the thought of heading back into the germ-laden world, a hectic daily commute, and squeezing back...
5 little habits that help me work from home more productively
And still get time to put the washing out. In late 2017, I started working from home full time. For anyone who has made the journey from commute/office days/lunch breaks to working for...
99 Days of Content Planning Made Simple
Content Planning to end blank pages and get your audience engaged. It seems like we’re always on the countdown – almost Christmas, starting school, Easter, tax time… And while that’s great, because...
What does career success look like for me?
Career success is that dream that everyone wishes for. The best way to know when you get there is to know where you are going. To do that you need to set goals. According to Personal Plan over 80%...
Upskill while working at Job
Upskill Twenty four hours are not enough. It can feel that way if you are trying to find time to better yourself. Continuously learning is the perfect way to keep from being replaced and not being...
10 things you can do while waiting for your career change to happen
Are you sick of setting resolutions every year, and it gets to mid-year, and you realise your dreams are still just that? Maybe you're plugging away at your study, burning the midnight oil and the...
10 things a Directory Model Business needs to be successful
In the latest of the 10 ideas series, I'm exploring 10 things a directory based business needs to be successful. If you've been around some of the business groups on Facebook recently, you've no...
10 questions that you should ask yourself before buying a dog washing business.
I’m setting myself a challenge to come up with 10 ideas per day. So, for this first post, I’m brainstorming 10 questions that you should ask yourself before buying a dog washing business. A lovely...
10 ideas a day
Every new thing begins with just a spark of an idea...I recently saw a TEDx talk, and the speaker mentioned an idea that really struck me. If you want to be known for your unique ideas and...
Need some fast Christmas cash?
We've rounded up 10 ways you can make extra money in your spare time There’s a feeling in the air – and it’s not just Christmas coming – it’s the sound of cash registers ringing all over the...