Ever wish your business came with a Brand Manual?

The Brand Wayfinder is your brand strategy, purpose and plan - all in one

Your Brand Wayfinder is the guiding light - your North Star that shines the way to your business success.  It's not just a brand voice or strategy guide, but a comprehensive plan for achieving your business goals - all while showing up as yourself.

You're here to make a difference - and you can't do that if no one knows who you are and what you do.  Your Brand Wayfinder gives you the confidence, words and support to create a place where you can do your best work and shine your light brightly on the world.

How can I get a Brand Wayfinder?

Three ways you can get a Brand Wayfinder

Creating your personal brand isn't a one size fits all process - that's why I've created three options to help you choose the best pathway for you.

Brand Wayfinder VIP

Want someone to take all your ideas and inspiration and help you shape them into something amazing? 

Your Brand Wayfinder includes your brand personality, tone of voice, messaging, language you use, writing guidelines, and examples of your voice in action.  You'll also get ideas for content, stories and launching to get your new brand voice out into the world. 

Brand Wayfinder Coaching 

A ten-week exploration of what makes your personal brand uniquely 'you'. 

The Brand Wayfinder Coaching program covers four mini journeys as we dive deep into the heart of your brand - and emerge with treasures you can apply to your business -  your Brand Wayfinder, About me page, bios, brand stories, PR/Media kit and a plan of action to get visible and share your expertise with the world.

DIY with coaching support

Going the DIY path for your branding can be lonely.  If you need someone to give you feedback, support, and a dose of accountability when you need it - without the ties of a bigger program - DIY with coaching support is the perfect mix.

Choose from a one-off session or a pack of 3 or 6 sessions that can be customised to your needs.

Are you struggling with…?


You’ve got big dreams – that TedX talk, book, podcast, TV appearances – or maybe smaller ones like getting referrals and better clients.  It all starts with building your brand as the go-to expert that people start to notice.

Clarity and Confidence

You’re an expert in your field. You’ve worked your way up in your industry – but now you’ve set out on your own and imposter syndrome has kicked in with a crisis of confidence.  Getting clear on your purpose, audience, messages, stories and all the things that make you stand out from the crowd will give you the confidence you need to shine.

Standing out in the crowd

Everyone seems to be starting a course or coaching program lately – so what makes people want to choose yours? Getting clear on what you bring to the table and the things that make YOUR audience want to work with YOU makes all the difference.

Having a Brand Wayfinder Brand Strategy guide is like embarking on a spiritual journey to discover your own north star. In the same way that sailors look to the stars for guidance and direction, your brand strategy will help you define your purpose, give you direction, and show you how to shape and grow your brand into its destiny.

Think of your brand strategy as a compass that points towards your goals and helps you stay on track. By understanding your brand’s values and mission, you can navigate through the ever-changing seas of the market and stay true to your course. Your Brand Wayfinder Brand Strategy guide is your personal guidebook, showing you how to stay true to your brand’s guiding star and chart a path towards success.

Your brand strategy also helps you shape and grow your brand into its full potential, much like how a skilled sailor sets their sails to catch the wind and reach their desired destination. By developing a consistent brand voice and visual identity, you can create a strong brand that resonates with your target audience and sets you apart from your competitors. Your Brand Wayfinder Brand Strategy guide can help you steer your brand towards greatness, unlocking new opportunities and helping you achieve your branding goals.

So, if you’re looking to embark on a transformative journey towards your brand’s true potential, investing in a Brand Wayfinder Brand Strategy guide is definitely worth considering. It will help you discover your own north star, stay on course, and shape your brand into its destiny. Bon voyage!

What’s inside 

Your Brand Wayfinder

Brand Wayfinder brand strategy for coaches

Brand Foundations

The basics of your brand – who you are, what your do, and why.  This section also includes your goals and brand vision.

Brand Anchors Brand Voice strategy for coaches and course creators

Brand Anchors

These are the things that will keep your brand steady in tough times, and form the essence of your brand. This section includes your USP, Vision and Mission statement, your positioning, audience, competitors and differentiators.

Brand Expression Brand Voice coaching for coaches

Brand Expression

How do you show up in the world – and what do you share? This section includes your brand voice, personality, visual expression and your messaging.

Brand Strategy for coaches

Brand Strategy

Bringing together all of your messages, voice, personality, and thought leadership into an easy-to-implement customised action plan to get visible.  Depending on your goals, this might include media/PR planning, content planning, thought leadership strategy, awards strategy or marketing and launching your new course or coaching program. 

Frequently Asked Questions:

What exactly is a Brand Wayfinder Brand Strategy guide?

A Brand Wayfinder Brand Strategy guide is a comprehensive plan that helps you define your brand’s purpose, values, and mission. It helps you develop a consistent brand voice and visual identity, and shows you how to stand out in a crowded market. Think of it as a roadmap for your brand’s success.

Why do I need a Brand Wayfinder Brand Strategy guide?

Having a well-crafted brand strategy is essential for anyone looking to establish a strong and memorable brand. It helps you define your unique selling points, stay focused on your goals, and create a brand that resonates with your target audience. A Brand Wayfinder Brand Strategy guide is particularly helpful for coaches, course creators, consultants, and industry leaders who need to establish their expertise and differentiate themselves in a competitive market.

How long does it take to develop a Brand Wayfinder Brand Strategy guide?

The timeline for developing a Brand Wayfinder Brand Strategy guide varies depending on the complexity of your brand and your specific goals.  If you go with the VIP process, the process takes around 4-6 weeks, depending on how often we can meet.  The coaching program takes 10 weeks.

What kind of results can I expect from a Brand Wayfinder Brand Strategy guide?

A well-crafted brand strategy can help you achieve a number of results, including attracting your ideal clients, establishing your expertise, and building a strong and memorable brand. By following your Brand Wayfinder Brand Strategy guide, you can expect to see an increase in brand recognition and loyalty, as well as improved marketing and sales results.

How do I get started with a Brand Wayfinder Brand Strategy guide?

If you’re interested in investing in a Brand Wayfinder Brand Strategy guide, the first step is to book a call and see which process is best for you.  

How much does it cost to get a Brand Wayfinder?

The cost will vary depending on which process you choose and the inclusions you want.  If you’d like a detailed quote, book a call and we can create a customised plan.

Brand Wayfinder Coaching

Next Intake Starts 02 October
Limited places available 


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