SEO Copywriting

WHY DO I NEED SEO COPYWRITING?

SEO Copywriting means writing in a way that Search Engines (like Google) can easily find your site and show it to your audience.

Z

More than just the right words

SEO copywriting includes a lot of research into what your customers are looking for, what your competitors are doing and knowing the technical side of putting that into content that gets found.

Visability and branded content

Good content sounds like you.  It helps you create a consistent voice across every platform so your brand is recognisable as ‘you’ and helps you connect with your audience.

Structure your site for UX and CX

Good SEO copywriting considers how the words will work with your website design to create a buying experience that your audience will rave about.
Education copywriter

Getting started

 

Hiring someone to take over writing your website is daunting, scary and feels a bit like the first time you hand your newborn baby over to a doctor for the first time.

The nerves are normal – and a sign that you care a lot about your project, just like we do.

Along the way, we encourage you to ask ALL the questions – because we want you to feel comfortable with the process, and because we know this is a big investment for you.

We start off with a chat – maybe on email, or over the phone or Zoom.  During the first chat/s we’ll work out what you need, how we can help and what your budget is for the project. 

Then we’ll put together a proposal for your project, outlining the costs, deliverables and timeframes.  We’ll also send through the T’s and C’s so you can see the nitty gritty of how we work and what you’re signing up for (nothing too scary – they’re there to protect us both).

If you’ve asked for a few different options – these will be outlined in the proposal.  You just need to choose the ones you want, pay the first installment and your project will be booked into the calendar, ready to roll.

 

Working with me as a Copywriter isn’t a set and forget process. To get the best content for your business, I use a collaborative process that involves

  • Lots of questions and a bit of back and forth at the start
  • Some quiet time (for you) while I research and write
  • Then a bit more back and forth over two rounds of revisions as you give feedback and we tweak your content until it’s exactly as you want it.

Want more details? Read on…

 

Step by step…

Getting to know you

Once your project is booked – I’ll send through a short questionnaire about your business and how I can help you and a booking link for your briefing call. 
w

Briefing call

Once you’ve booked in your briefing call, I’ll get to work with some friendly stalking of your business, competitors, and audience.

During the call,  we’ll talk through any questions I have, and get into the nitty-gritty of what makes your business tick, who you are and what you do, who your customers are, and what are they looking for.

f

Skeleton draft

When I start writing your content, I may be in touch with a few back and forth questions, clarifications and send through a skeleton draft/outline to make sure we’re on the right track and your content is shaping up as you’d like it.
l

First Draft

Your first draft will be sent to you with some feedback guidelines, and you’ll get two weeks to review and return for amends.

If the briefing process has worked, then the first draft should be around 80% ‘there’.  Your feedback and suggestions of what has and hasn’t hit the mark are then added into the content to polish it up to 100%.

We’ll repeat the draft/review process once more before I send the final version off for professional editing and proofreading.

Final Draft

Once your copy and all payments are finalised, your project will be signed off, and the copyright is handed over to you.

Feedback and review

Once the project is complete, I’ll ask you to complete some quick feedback questions and to leave me a testimonial if you’re happy.

This helps me to keep improving my processes and let’s other clients know what to expect when they work with me.

Our packages

Not sure what to look for in an SEO Website content package?

All our packages are built around a standard set of inclusions, with various upgrades for different business types.  If you have any questions, don’t hesitate to book in a chat and we can help talk you through your needs.

UPGRADE YOUR SEO IMPACT

Why not add on one of these optional extras for an extra SEO boost? 

COntent audit - from $547+GST

In-depth review of your current website content for SEO performance, gaps, UX, branding.

Video scripts - from $575+GST

Why not add a 2-minute explainer video to tell your brand story?  Video is engaging and can be used across all your platforms.

Brand Voice Guide from $147+GST

Get clear on what you want to say with a Brand Voice Guide that explains who you are, what you do, how you work.  Strategy sessions available.

Get Visible from $197+GST

Why not upgrade your profile everywhere – add on a LinkedIn Profile, Bio’s/About me, Media release or Media Kit?

Website Setup from $800

Got your hosting and domain name and now you’re stuck?  If you’re with WordPress we can help with loading your theme, designing your site and making sure it’s set up for SEO traffic.

Wordpress Training from $147+GST

Got your website looking pretty but now you’re too scared to touch it in case it breaks?  Boost your confidence with some 1-1 training on how to maintain your website yourself.

Our Latest Projects

Here’s a selection of sites we’ve written

Quantum Shift Success Coaching

St. Hilaire - Tomorrow's Wallan

asdfads

Suz E Bee Candles

Other services

Curriculum Development

Bring your course ideas together with a professional writer who can create workshops, presentations and course packages that will be a joy to teach and learn from.

SEO WEBCOPY

Having the right words is just the beginning. To find your ideal students, you need to let them find you too with great SEO website copy.

Editing and Proofreading

When almost isn’t good enough. A final professional edit and proofread will take your copy from whoa to WHOA!

w

Educational articles

Education and training blogs and articles to support teachers, parents, students and school administration on education topics.

Course and product marketing

You’ve got the course, built the website and  done all the SEO.  Promote your course,products and educational services with SEO that makes people want to buy.

SEO strategy and Audits

You’ve written the best education curriculum. Your website is looking spiffy. But no one's finding you - we'll sort out why.

Why do you include SEO Keywords in all your packages? I just want a simple, no-frills website.
The simple answer is that SEO Keyword research is an essential part of SEO content writing.   Like bread and butter – you can’t have one without the other.

SEO Keyword research means researching:

  • What keywords you’re already ranking for (we don’t want to scrap any content that’s working for you already)
  • What your audience are searching for (so we can add those juicy words to your content)
  • What your competitors are doing (so we can do it even better)

The list of keywords we come up with can be used to help boost your content wherever you may put it, such as social media posts, writing blog posts that will help you rank for your keywords, in video content, to create lead magnets… the list is endless.

We know that might make our packages seem a little more costly than others you might be looking at – but we stand by our work and know that we’d be doing you a disservice to write you a website without considering SEO keywords.

What’s included in SEO Website Copywriting?
What’s included in SEO Website Copywriting?

  • Researched keywords and key phrases
  • Clickable titles
  • Copy that people will want to read
  • SEO friendly title-tags and meta descriptions
  • A complete copy deck that has all the instructions so it’s simple to upload on your site
  • Image naming suggestions
  • Clear instructions on how to use the copy
Can you create my whole website - from design to copy?
Of course!  Get in touch and we’ll be happy to provide a quote.
Can you teach me how to use my website?
Getting started with a new website can be a steep learning curve!  All our website design packages come with tutorial videos so you can manage your own content and updates easily.  If you’ve already got a site, we can provide training on how to make the most of it – just send through an enquiry and we’ll be in touch.
N

Does your audience know who you are?

Engaging content will not only keep your customers reading, it gives you a chance to show them who you are, what you do, and how you can help.
N

Is your website being found by Google?

The fanciest website in the world is no use if no-one is finding you.  You don’t need to pay mega-bucks for ads – there’s a lot of low-cost tweaks that can start sending traffic to your site right away.
N

Are you showing up online as the best version of your brand?

Brands are much like clothes – they can look tired, outdated, boring and poorly fitting if you don’t look after them.  When you get your branding right – it gives you the confidence to shine bright and wear your brand with pride.

Some of our happy clients

I needed a fellow copywriter to take a look at an article I had written and tell me if I needed to change anything.
Tanya provided such constructive feedback and went above and beyond for me even though I was only expecting a couple of sentences of feedback.
I would highly recommend Tanya as a copywriter. Her copy is well thought-out, professional and high-quality!
Remi Audette

Copywriter, Remi Audette Copywriter

Tanya was so easy to chat with and came up with some great ideas for our small online business. Really appreciate your help Tanya, and look forward to working with you again!
Celeste Robertson

Owner, Natural Supply Co.

I needed a professional copywriter who had experience writing educational material to cast their eyes over a landing page for a new online course.
Tanya came back with recommendations to make the sales piece more enticing without changing the tone and voice.
She was easy to work with and able to turn the work around quickly, so I could meet the deadline. I look forward to working with Tanya again.
Jody Carey

Copywriter, Jody Carey Copywriter

Ready to get started?

We can help with everything from showing you the best ways to DIY - through to full service packages so you're ready to launch.  Get in touch and see how we can transform your brand with some clever copy, smart SEO strategy or a pretty profile that wins you more clients.