The Hayzel Media Story

From the classroom to digital marketing

Melbourne-based SEO Website, Copywriting, and Marketing consultancy, Hayzel Media is the result of many years of searching for a business that would be the perfect ‘fit.’

Much like a buying new outfit when you’ve been in lockdown for 6 months – starting a business sometimes takes a few goes to settle on the look, cut, and feel that allows you to really be yourself.

Owner and Creative Director, Tanya Abdul Jalil has spent the last few years trying on different business outfits to see which one fits.  Thanks to her propensity to say yes and work out the details later, she found herself with a career change consultancy (Employment Avenues), a VA/ SEO Copywriting business (Your Business Wife), and an Educational Writing Service (Melbourne Education Writer).


Despite loving them all, and being reluctant to let any of her business babies go, Tanya has found the perfect team to help merge them all into something new and exciting that’s the perfect fit – Hayzel Media.

Bringing together outstanding content and branding that your brand deserves. We create SEO friendly Websites and copywriting to get your brand found online.

Much like the famed Hazel Trees used to create wands in Celtic times, Hayzel Media uses a little bit of magic and a whole lot of brand storytelling to create transformations that would make Cinderella jealous.

With the perfect mix of SEO, copywriting, branding and training – no matter where you on your journey to your dream brand, Hayzel Media can help you find your true colours and shine.

Tanya Abdul Jalil Hayzel Media Education Copywriter
Tanya Abdul Jalil Hayzel Media Education Copywriter

Founder Owner and creative director

Tanya Abdul Jalil

Growing up in a small country town, I was given a choice of teaching or nursing for a career.  Given my weak stomach for all things gory, teaching won and started me on the journey as a lifelong learner and educator.

I started my teaching career working in Catholic primary schools in Melbourne’s north for several years before making the break to Skilled Migration and Vocational Education with Bendigo Kangan Institute at VETASSESS.  Moving into the exciting world of Skilled Migration, I took on project management, audit and compliance and training and development roles, as well as a hefty dose of hands on case work in assessment and validation.

After making the leap into my own business, I’ve been studying and refining her skills in copywriting, SEO, digital marketing and cybersecurity.   I’ve worked with SME’s, curriculum bodies, independent trainers and NFP organisations, giving them words to help grow their businesses.

Keeping true to my motto of ‘jump first, work it out later’  – I’ve written for a broad range of industries from retail/eCommerce, finance, IT, technology, business, health, and education.


True 80's child

Actively embracing my status as a Xennial – I love musical theatre, bad puns and bright colours. 


A farm girl at heart

Even though I’m trapped in suburbia, I live out my farm girl roots with an overgrown vegetable patch and wild roses at the door.


An extroverted introvert

I can’t work in silence, and always have something playing in the background – From musical theatre favourites to ADHD focus sound tracks.  Some of my faves are Peter Hollens, Russell Watson, and Throwback Thursdays


Give me potato chips over chocolate

Controversial I know – but potatoes in any form win over cake and chocolate any day.

Marketing and Project Management

Hoda Malak

After completing her Bachelor of Business (Marketing) in 2019, Hoda has been working in digital marketing helping brands to build their visibility and impact using social media.

Her analytical and organisational skills make her the perfect project manager – keeping everyone on track and meeting their deadlines.

Proudly working with

Serial brand creator – don’t I know you from somewhere?

Shiny object syndrome has led me to create 3 different brands in 4 years.  Maybe it’s a low boredom threshold, or a love of the startup process, but it’s time to stop.  COVID-19 and being in various stages of lockdown in Melbourne for 6 months has given me lots of time to reflect, reevaluate and reassess what I want from my business.  One of the biggest revelations is that if my business is the ultimate shiny object, and gets all my attention, then I can stop getting distracted with new things and build one fantastic thing.

Lockdown has taught me a few lessons about myself too.  I’m an introvert at heart, but want my brand to be bold and exciting.  I want a brand that gives me confidence and tells my audience things I might be too shy to say ordinarily. I want a brand that my clients can feel at home with, and know that I’ll value their stories and experiences when I help them create their brands.

So if you’ve seen me around of some of these brands, now you’ll only find me in one place, here at Hayzel Media.


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