Growing up, I was a bookworm who loved learning.  There’s nothing better than getting lost in a good story that makes you feel like you’re living the adventure right alongside the characters.

It’s no surprise I ended up studying teaching and edited the student magazine at university for three years.  It was tough getting contributors, so I ended up writing most of the stories myself under various pen names to make it look like we had a whole team of writers.

This gave me my first insight into using different voices for writing – and finding stories that would resonate with students across all the disciplines.

After my somewhat short lived teaching career, I moved into the VET sector, taking on roles as a project manager, quality controller and skills assessor before moving into the world of copywriting. 

When it came to establishing my brand as a copywriter, I struggled to set myself apart from the crowd of other copywriters doing the same thing.  I needed to find my story, and unique points of difference if I was going to be seen by the clients who needed me.

Most of my copywriting clients were the same – they came to me for website content – but first we needed to uncover the stories and position in the market that would help them stand out in the crowded education market.

After training and upskilling in the craft of Brand Voice and Storytelling and I now use my storytelling superpowers to nurturing brand stories and craft brand voice for educators.