Frequently Asked Questions


What does a Copywriter do?

Copywriting is more than just putting words together. It’s a collaborative relationship, where you provide your story, in your own words, and I craft it into a strong message that not only sells your brand but engages your audience with your offerings. Once the copy is written, you have an opportunity to review it, and give feedback, and I’ll make changes until you’re happy (usually two reviews are enough to get your message the way you want it).

How does it all work?

Copywriting is rarely a click and book service unless you have a really straightforward request.

After an initial chat, when we’ve set the parameters for your work, I’ll send a detailed proposal and invoice, then we’re ready to start.

In most cases, copywriting for your business is a relationship, where we get to know each other a bit, I ask you lots of questions about you, your business, your customers and your copywriting needs, and you make sure I’m a good fit for your business.

This is known as the briefing stage and might be a phone call, chat via zoom, or via email.

I then take all the information extracted in those chats and put together your content.

The next stages usually involve a little bit of back and forth while we edit and refine your content to make sure it’s perfect.

Once it’s all set to go, I’ll send a final sign-off document and the content is yours to publish.

What does copywriting cost?

That depends a lot on what you want to be written.  Every project has a different scope, but some factors that will affect the price include:

  • How much content you need
  • The level of editing you need (some people prefer a rougher draft they can add their own touch to)
  • The level of research you require
  • How many meetings we need


What's included in SEO Copywriting?
  • Researched keywords and key phrases
  • Clickable titles
  • Copy that people will want to read
  • SEO friendly title-tags and meta descriptions
  • A complete copy deck that has all the instructions so it’s simple to upload on your site
  • Image naming suggestions
  • Clear instructions on how to use the copy
What's not included in Website copy?
  • Web design or web development – if you need someone to build your site or make it pretty, that’s a separate process.  We can help or recommend someone.
  • Blogs – these can be added on top
  • Coriander – cause no one likes coriander
  • Surprises
  • Bad stuff
  • Fear and insecurity
  • Ongoing maintenance
How many pages do I need on my website?

While some newer businesses can make do with just a landing page, or three key pages, most websites need at least 5 pages to get started. The most common pages would be

  • Home page – usually the longest page on your site
  • About me – telling your clients your story and your points of difference
  • Work with me/Services – Overview of what you have to offer
  • Contact
  • FAQ’s


Depending on your business, you might also include – testimonials, media, events, or landing pages for specific programs or promotions.

How long will it take to appear at the top of Google?

The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however, there are a number of factors that can improve your chances. Building keywords and SEO optimisation into your website is a good start. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility among search engines. Launching your website and then forgetting about it is a surefire way to get lost among the noise.  I’m happy to talk to more about your search engine strategy if you have any questions


What other Copywriting and Content can you assist with?

I have a broad range of skills, and I’m more than happy to chat about other projects we can work on.

Some things I love to work on include:

  • E-books and Digital Lead magnets
  • Blogs and online content
  • Writing your brand story
  • SEO Audits and ongoing management
  • Content planning and strategy for websites and social media

Billing & Payment

What are your payment terms?
  • A non-refundable first installment of 50% of the total amount quoted is required on approval of quote before work can begin.
  • Where the amount is less than $500, the full amount is required on approval of quote before work can begin.
  • The first installment invoice must be paid before any project work can begin.
  • The final invoice will be issued 14 days after the first full draft has been sent to you or when final sign off is given (whichever occurs first).
  • Payment terms are 7 days from the date on your invoice.
  • If your project is urgent and requires a first-draft turnaround of less than 2 working days, a rush loading of 25% will apply.
  • See our Terms and Conditions for full payment terms
How can I pay for your services?

We accept payment via credit card (Stripe, PayPal) or bank transfer.

PayPal payments may incur a 2.5% surcharge or 3.5% for payments from overseas for large transactions. You will be advised if this applies to you.

Can you do my work faster if I pay more?

Most of our work is project-based, and booked several months in advance, but we always allow room for smaller jobs that might need a quick turnaround. 

If you require a first-draft turnaround of less than 2 working days, a rush loading of 25% will apply.

Any other questions?