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From the Blog

Grow Your Course and Training Business in 2023
As a course provider or coach, you have the unique opportunity to make a real impact in people's lives by sharing your knowledge and expertise. But in order to do that, you need to have a solid plan in place for growing your business. In this guide, we will be...

Are you ready to rebrand?
With the influx of course creators and coaches all trying to sell their courses, it's never been more important to have a clear brand voice that sets you apart from the crowd. If you're struggling to get yourself seen and heard - it might be time for a brand voice...

Building a Strong Personal Brand as a Course Creator or Coach
The Importance of a Personal Brand for Course Creators and Coaches As a course creator or coach, it's essential to have a personal brand that establishes your expertise and helps you sell more courses. A personal brand is not just a logo or a website, it's a...

Understanding what your ideal students want
How knowing your Ideal Customer Profile can boost Sales Page Conversions If you're finding that your sales pages just aren't converting to actual signups for your courses - your sales page might be the problem. There's lots of factors that go into what makes a...

Don’t make these 5 storytelling mistakes
Are these storytelling mistakes letting your education brand down? Marketers have used story to sell for centuries – from miracle cleaners that will make your house spotless to hair-regrowth formulas that make you irresistible - the ability to see yourself in the...

Why is storytelling for education marketing so powerful?
So, why is storytelling so powerful for marketing education brands? Education is a competitive marketplace. With so many options for face-to-face and online courses - how do your customers choose? Traditionally, people would study at the closest institute or the...

How much does it cost to start a business? Part 2
In part one of my ultimate guide, I outlined several of the marketing costs for a start-up business. These included a business plan, a marketing plan, branding and tone of voice, and website development. In this second part, I’ll outline further costs...

Collecting the windfall – lockdown, lemons and long weekends
Hayzel Media - Beyond the Chalkboard Issue no. 1/21 [pdf-embedder url="http://eq6f8kpmfqw.exactdn.com/wp-content/uploads/2021/06/Lockdown-lemons-and-windfalls-3.pdf" title="Lockdown lemons and windfalls"]

How much does it cost to start a business?
The ultimate guide to start-up marketing costs So, you’re thinking of going out on your own with an education-based business? You’ve got the skills, the experience and the enthusiasm. And you live for making people’s lives better through education. You can totally...
What jobs can I do from home?
If 2020 gave us a gift, the ability to work from home in our leisurewear is surely up there. If the thought of heading back into the germ-laden world, a hectic daily commute, and squeezing back into your corporate uniform have you searching the job ads for remote...
5 little habits that help me work from home more productively
And still get time to put the washing out. In late 2017, I started working from home full time. For anyone who has made the journey from commute/office days/lunch breaks to working for yourself, you’ll know the struggle to actually get anything done. ...

Reflections on my first two years in business
How following my heart led to the business of my dreams It feels strange to say, but it’s been two years since that fateful day when I took the leap and decided to start my own business. It came at a time when I was vulnerable. Very vulnerable. My son had just...

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