Here’s some of our top rebranding tips for course creators and coaches.
Why Revamp Your Brand Voice
There could be a number of reasons why a business chooses to revamp its brand voice. Here are just a few that could impact yours:
- Shifts in your market or industry
- Changes in your audience’s concerns or issues
- A demographic shift among your customers
- World events that impact your brand voice
To identify a shift in your audience, it’s important to examine metrics such as a drop in sales, changes in email opens and clicks, or changes in website traffic patterns.
How to Revamp Your Brand Voice
Revamping your brand voice is a significant project, but with the right approach, you can make changes safely and effectively without altering your core message or alienating your audience.
Step 1: Review Your Ideal Customer Profile
Start by reviewing your Ideal Customer Profile (ICP). Is it up to date? Have there been any changes recently? If so, update your ICP, as this will give you the information you need to choose the right tone to communicate with your audience.
Step 2: Research Your Target Market
See what your target audience is talking about online and what questions they’re asking. Keep track of conversations on social media and engage in those discussions where appropriate to get clarification.
Step 3: Keep Your Ear to the Ground
Take a look at other content creators your ideal customers follow and make note of the tone these businesses use. At the same time, listen in on the conversations they’re having on social media with your same audience.
Step 4: Assess Your Current Brand Voice
Is the language you’re currently using still appropriate for your audience? After looking at your ICP and the content your customers consume, you can get a sense of whether it’s still suitable. Your language might be too formal or too serious. Or you might feel your tone is now too light and casual, and not authoritative enough.
Step 5: Adjust for Scenarios
When assessing your brand voice, keep in mind that it may change depending on the message you’re conveying. If you’re telling a serious personal story or giving advice on something sensitive, your tone may need to be different than if you’re promoting a product or service.
Branding Mistakes to Avoid When Rebranding
When revamping your brand voice, it’s important to avoid these common branding mistakes:
- Not having a clear message or brand identity
- Trying to appeal to everyone
- Not staying true to your values
- Not considering the customer experience
Tips for a Successful Rebrand
- Start by identifying your target audience and their needs
- Research your competition and industry trends
- Be consistent in your messaging across all platforms
- Test your new brand voice with a small group before rolling it out to your entire audience
As a brand voice coach, I can help guide you through the process of revamping your brand voice and make sure your brand voice resonates with your audience. Contact me for more information on how I can help you rebrand your course creation and coaching business today!
If you’re interested in learning more about how you can create a personal brand that increases your visibility and audience, you’re in the right place. The Brand Wayfinder Process brings together brand voice, strategy, storytelling and visibility strategies to help you create a personal brand that will set you apart as an industry leader.
Building a personal brand can be a challenging task, but it’s a crucial step in establishing yourself as a thought leader in your industry. By creating a personal brand that is authentic, memorable, and effective, you can communicate your values and expertise, connect with your audience on a deeper level, and stand out in a crowded online world.
If you’re ready to take the next step and build your personal brand, the Brand Wayfinder process will guide you through the process of identifying your strengths and values and developing a personal brand strategy that aligns with your goals.
Together, we’ll create a brand strategy that will give you the confidence, clarity, and accountability you need to create a personal brand that truly represents you and resonates with your audience. So, if you’re ready to get started, click through to learn more about how the Brand Wayfinder can help you achieve your goals and build a strong personal brand.