With the influx of course creators and coaches all trying to sell their courses, it’s never been more important to have a clear brand voice that sets you apart from the crowd. If you’re struggling to get yourself seen and heard – it might be time for a brand voice revamp. Revamping your brand voice can be a daunting task, but it’s essential to stay connected with your audience and stand out in the clutter.
Here’s some of our top rebranding tips for course creators and coaches.
Why Revamp Your Brand Voice
There could be a number of reasons why a business chooses to revamp its brand voice. Here are just a few that could impact yours:
- Shifts in your market or industry
- Changes in your audience’s concerns or issues
- A demographic shift among your customers
- World events that impact your brand voice
To identify a shift in your audience, it’s important to examine metrics such as a drop in sales, changes in email opens and clicks, or changes in website traffic patterns.
How to Revamp Your Brand Voice
Revamping your brand voice is a significant project, but with the right approach, you can make changes safely and effectively without altering your core message or alienating your audience.
Step 1: Review Your Ideal Customer Profile
Start by reviewing your Ideal Customer Profile (ICP). Is it up to date? Have there been any changes recently? If so, update your ICP, as this will give you the information you need to choose the right tone to communicate with your audience.
Step 2: Research Your Target Market
See what your target audience is talking about online and what questions they’re asking. Keep track of conversations on social media and engage in those discussions where appropriate to get clarification.
Step 3: Keep Your Ear to the Ground
Take a look at other content creators your ideal customers follow and make note of the tone these businesses use. At the same time, listen in on the conversations they’re having on social media with your same audience.
Step 4: Assess Your Current Brand Voice
Is the language you’re currently using still appropriate for your audience? After looking at your ICP and the content your customers consume, you can get a sense of whether it’s still suitable. Your language might be too formal or too serious. Or you might feel your tone is now too light and casual, and not authoritative enough.
Step 5: Adjust for Scenarios
When assessing your brand voice, keep in mind that it may change depending on the message you’re conveying. If you’re telling a serious personal story or giving advice on something sensitive, your tone may need to be different than if you’re promoting a product or service.
Branding Mistakes to Avoid When Rebranding
When revamping your brand voice, it’s important to avoid these common branding mistakes:
- Not having a clear message or brand identity
- Trying to appeal to everyone
- Not staying true to your values
- Not considering the customer experience
Tips for a Successful Rebrand
- Start by identifying your target audience and their needs
- Research your competition and industry trends
- Be consistent in your messaging across all platforms
- Test your new brand voice with a small group before rolling it out to your entire audience
As a brand voice coach, I can help guide you through the process of revamping your brand voice and make sure your brand voice resonates with your audience. Contact me for more information on how I can help you rebrand your course creation and coaching business today!