Step 1: Understand Your Audience’s Expectations
The first step in creating a distinct brand voice is understanding your audience and how they expect you to speak to them. Research your audience’s demographics, challenges, desires, and the types of brands they gravitate towards. Use this data to create a brand voice that resonates with them. For example, if you’re a company that offers high-ticket investment opportunities, using “lol” or internet slang would be extremely off-putting. On the other hand, if you sell extreme sports gear, you wouldn’t want to talk to your audience like a college professor. By understanding your audience’s expectations, you’ll be able to create a brand voice that they can relate to and trust.
Next Steps: 1. Look at what you already know about your target audience and answer the following questions. Do more research if you can’t answer them at all.
a. What are the general demographics of your audience? (geographic, gender, age range, income, education, job, etc.)
b. What are your audience’s biggest challenges, fears, and desires?
c. What types of brands does your audience gravitate towards?
d. How does your audience expect a business like yours to speak to them?
Step 2: Appeal to Your Audience’s Values
People love brands that share their values. Discover your audience’s values through research and speak to those values in your brand voice. For example, an e-commerce site that sells organic products must appeal to the social consciousness of its audience. A company offering elderly health care might appeal to values related to family, respect for the elderly, and security. Clothing brands aimed at young people may appeal to the values of individual expression. By aligning your brand voice with your audience’s values, you’ll be able to create a deeper connection and build trust.
Step 3: Be Authentic
Your brand voice should be authentic and true to who you are as a company. Don’t try to be someone you’re not – it will be obvious and your audience won’t trust you. Be genuine, be honest, and be true to your brand’s mission and values. By being authentic, you’ll be able to create a brand voice that is unique and memorable.
Step 4: Be Consistent
Consistency is key when it comes to brand voice. Make sure all of your communications, from online articles to print materials, speak with the same voice. This means using the same tone, language, and messaging across all channels. Consistency will help establish trust and credibility with your audience, and make it easier for them to recognize your brand.
Step 5: Create Guidelines
Define your brand voice and create guidelines for consistency. This will ensure that everyone in your organization is on the same page and speaking with the same voice. Make sure these guidelines are easily accessible and understood by everyone in the company. This will help to ensure consistency in all communications and keep your brand voice on track.
If you’re interested in learning more about how you can create a personal brand that increases your visibility and audience, you’re in the right place. The Brand Wayfinder Process brings together brand voice, strategy, storytelling and visibility strategies to help you create a personal brand that will set you apart as an industry leader.
Building a personal brand can be a challenging task, but it’s a crucial step in establishing yourself as a thought leader in your industry. By creating a personal brand that is authentic, memorable, and effective, you can communicate your values and expertise, connect with your audience on a deeper level, and stand out in a crowded online world.
If you’re ready to take the next step and build your personal brand, the Brand Wayfinder process will guide you through the process of identifying your strengths and values and developing a personal brand strategy that aligns with your goals.
Together, we’ll create a brand strategy that will give you the confidence, clarity, and accountability you need to create a personal brand that truly represents you and resonates with your audience. So, if you’re ready to get started, click through to learn more about how the Brand Wayfinder can help you achieve your goals and build a strong personal brand.