Marketing

Don’t make these 5 storytelling mistakes

Don’t make these 5 storytelling mistakes

Are these storytelling mistakes letting your education brand down? Marketers have used story to sell for centuries – from miracle cleaners that will make your house spotless to hair-regrowth formulas that make you irresistible - the ability to see yourself in the...

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Why is storytelling for education marketing so powerful?

Why is storytelling for education marketing so powerful?

So, why is storytelling so powerful for marketing education brands?  Education is a competitive marketplace.  With so many options for face-to-face and online courses - how do your customers choose? Traditionally, people would study at the closest institute or the...

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How much does it cost to start a business? Part 2

How much does it cost to start a business? Part 2

    In part one of my ultimate guide, I outlined several of the marketing costs for a start-up business. These included a business plan, a marketing plan, branding and tone of voice, and website development. In this second part, I’ll outline further costs...

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99 Days of Content Planning Made Simple

99 Days of Content Planning Made Simple

Content Planning to end blank pages and get your audience engaged. It seems like we’re always on the countdown – almost Christmas, starting school, Easter, tax time…  And while that’s great, because we can measure our successes, and drive our goals forwards, it is...

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