How knowing your Ideal Customer Profile can boost Sales Page Conversions If you're finding that your sales pages just aren't converting to actual signups for your courses - your sales page might be the problem. There's lots of factors that go into what makes a...
Are these storytelling mistakes letting your education brand down? Marketers have used story to sell for centuries – from miracle cleaners that will make your house spotless to hair-regrowth formulas that make you irresistible - the ability to see yourself in the...
So, why is storytelling so powerful for marketing education brands? Education is a competitive marketplace. With so many options for face-to-face and online courses - how do your customers choose? Traditionally, people would study at the closest institute or the...
In part one of my ultimate guide, I outlined several of the marketing costs for a start-up business. These included a business plan, a marketing plan, branding and tone of voice, and website development. In this second part, I’ll outline further costs...
Content Planning to end blank pages and get your audience engaged. It seems like we’re always on the countdown – almost Christmas, starting school, Easter, tax time… And while that’s great, because we can measure our successes, and drive our goals forwards, it is...