SEO Copywriting
SEO Copywriting means writing in a way that Search Engines (like Google) can easily find your site and show it to your audience.
SEO copywriting for education brands
– the perfect blend of what your customers want to read – and what helps you get found by search engines.
Writing your own website is HARD
You know your own business inside and out. But when it comes to writing your website copy, the words just don’t come. Having someone guide you through the process and drawing out your story is priceless.
Getting found on Google is more than just luck
The art and skill of SEO is more than throwing money at Google Ads and slapping words on a page. Knowing what information to put where on your website is key to Google serving up your site in SERP’s when your customers come searching.
Telling your story through your website
Story is central to creating meaningful connections with your customers. Telling your story through your website content is essential to moving customers from browsing to feeling like they can be part of your story too.
It’s more than just words on a page…
What do you get with SEO Website Content?
Website words that tell your story
Telling your story through your website is more than just words on a page. We craft your unique brand story to create meaningful connections with your ideal students.
Keyword Research
Know the keywords your customer is using to find products and services just like yours.
Target high traffic, low competition keywords that will help get your site found.
SEO optimisation built in
SEO friendly title tags and meta-descriptions come as standard and will get clicks to your site before you even say a word.
5 PAGES OF SEO WEBSITE COPY
UNLIKE OTHER WEBSITE PACKAGES, KEYWORD RESEARCH, COMPETITOR RESEARCH AND A MINI-SEO COME STANDARD.
+ 5 pages of SEO-friendly web page copy (Home, About, Work with me, Services, FAQ, +FREE Contact page)
+ Up to 400 words of copy per page
+ A detailed briefing questionnaire
+ One 60 minute briefing session
+ Mini-SEO audit of your current site performance with report
+ In-depth keyword research (including competitor analysis)
+ Title tags and meta descriptions
+ 10 FAQ
+ Two free rounds of revisions and changes
+ Professional editing and proofreading
+ 5 social posts to promote each page of your new site.
What’s the process?
Working on your digital marketing is not a ‘set and forget’ process.
That’s why we love to build long-term relationships and get to know your business from the inside out, so you keep coming back to us every time you’re ready to upgrade to the next stage.
Besides the actual creative stage of the process, most of the work of marketing is a collaboration.
There’s usually:
- A lot of questions and back and forth
- Some quiet time (for you!) while we get down to the creative business
- Then a bit more back and forth refining your project.
Want to know how that looks step by step? Read on…
Getting to know you
Once your project is booked – I’ll send through a short questionnaire about your business and how I can help you and a booking link for your briefing call.
Briefing call
Once you’ve booked in your briefing call, I’ll get to work with some friendly stalking of your business, competitors, and audience.
During the call, we’ll talk through any questions I have, and get into the nitty-gritty of what makes your business tick, who you are and what you do, who your customers are, and what are they looking for.
Skeleton draft
When I start writing your content, I may be in touch with a few back and forth questions, clarifications and send through a skeleton draft/outline to make sure we’re on the right track and your content is shaping up as you’d like it.
First Draft
Your first draft will be sent to you with some feedback guidelines, and you’ll get two weeks to review and return for amends.
If the briefing process has worked, then the first draft should be around 80% ‘there’. Your feedback and suggestions of what has and hasn’t hit the mark are then added into the content to polish it up to 100%.
We’ll repeat the draft/review process once more before I send the final version off for professional editing and proofreading.
Final Draft
Once your copy and all payments are finalised, your project will be signed off, and the copyright is handed over to you.
Feedback and review
Once the project is complete, I’ll ask you to complete some quick feedback questions and to leave me a testimonial if you’re happy.
This helps me to keep improving my processes and let’s other clients know what to expect when they work with me.
UPGRADE YOUR SEO WEBSITE PACKAGE
Want more than just a website content package?
All our packages are built around a standard set of inclusions, with various upgrades for different business types. If you have any questions, don’t hesitate to book in a chat and we can help talk you through your needs.
BRAND VOICE GUIDE – FROM $947+GST
Get clear on what you want to say with a Brand Voice Guide that explains who you are, what you do, how you work.
Strategy sessions also available.
- Pre-briefing written questionnaire
- 60-minute online consultation
- Review of up to 3 nominated competitors
- A comprehensive guide to your business’s tone of voice
- Up to three target audience profiles
- An overview of your business’s principles, values, beliefs – and what that means for your copy
- Your brand promise and positioning
- Key messages
- Word bank of words you do and don’t like
- Sample copy
- Overview of grammatical conventions
CONTENT AUDIT – FROM $547 +GST
In-depth review of your current website content for SEO performance, gaps, UX, branding.
- Mapping all current content
- Analysis of current SEO performance of each page
- Identify gaps in SEO/content for each page
- Identify areas for streamlining and condensing
- Mapping new content plan for revisions including auditing of all website content including navigation, metadescriptions, title tags, headers, body text and call’s to action.
- Full audit report with recommendations
BLOG PACKAGES 800 WORDS – FROM $487+GST per blog
Get your content strategy finally happening with a package of professional content.
Choose from packages of 5 or 10 blogs.
Each blog includes:
- 1 x 800 – 1000 word blog
- SEO keyword research for your audience
- Briefing chat and questions to get to know your business
- 3 headline suggestions
- 2 Image suggestions
+ Includes 2 rounds of amends and proofreading
Our Latest Projects
Here’s a selection of some sites we’ve written recently
Frequently Asked Questions
Other services
Curriculum Development
Bring your course ideas together with a professional writer who can create workshops, presentations and course packages that will be a joy to teach and learn from.
Editing and Proofreading
When almost isn’t good enough. A final professional edit and proofread will take your copy from whoa to WHOA!
COURSE AND PRODUCT MARKETING
You’ve got the course, built the website and done all the SEO. Promote your course, products and educational services with SEO that makes people want to buy.
EDUCATIONAL ARTICLES
Education and training blogs and articles to support teachers, parents, students and school administration on education topics.