storytelling

Don’t make these 5 storytelling mistakes

Don’t make these 5 storytelling mistakes

Are these storytelling mistakes letting your education brand down? Marketers have used story to sell for centuries – from miracle cleaners that will make your house spotless to hair-regrowth formulas that make you irresistible - the ability to see yourself in the...

read more
Why is storytelling for education marketing so powerful?

Why is storytelling for education marketing so powerful?

So, why is storytelling so powerful for marketing education brands?  Education is a competitive marketplace.  With so many options for face-to-face and online courses - how do your customers choose? Traditionally, people would study at the closest institute or the...

read more